What Is Pay-Per-Click?
Pay-Per-Click, or PPC as it is commonly called, is a type of internet marketing in which advertisers only pay a fee when someone clicks on their ads. Basically, it’s a way of buying visits to your site, instead of earning them organically.
Every time someone clicks on your ad, sending them to your website, you have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.
Search Engine Advertising
One of the most popular forms of PPC is Search Engine Advertising. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Search engines reward advertisers that create intelligent, relevant, targeted pay-per-click campaigns by charging them less for ad clicks. If the user finds your ads and landing pages useful and satisfying, Google would then charge you less per click, leading to higher profits for your business.
To the untrained eye, dollars spent on Advertising might appear to be beneficial while in reality, they are detrimental towards your overall marketing strategy and business goals. It is vital to ensure that only a trained specialist is managing your AdWords Account. At Phoenix Internet Marketing, our trained AdWords specialist ensure your Ad Budget is only spent to help your overall marketing strategy and keep you aware of where you stand at all times.
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables a business to create targeted ads that will pop up on Google’s search engine and other Google properties.
Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
More specifically, who gets to appear on the page is based on an advertiser’s Ad Rank, measured by multiplying two key factors – Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality) and CPC Bid (the highest amount an advertiser is willing to spend). This system allows you to reach more potential customers at a cost that fits your budget. It’s essentially a kind of auction.
Our Phoenix PPC Experts will Build Your Organization a Winning Campaign By:
- Researching the right keywords for your campaign
- Organizing those keywords into segmented campaigns and ad groups
- Setting up PPC landing pages that are optimized for conversions
If you’ve heard about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, the experts at Phoenix Internet Marketing are ready to get you started!