Phoenix Internet Marketing Social Media Services
Social media is an excellent platform to grow your business. There are huge benefits to building two-way relationships through social media and the valuable target market data it can provide.
The social media revolution has made it possible for businesses of all sizes to reach a constantly expanding audience. Social media is a great way for small or medium-sized businesses to drive traffic to websites without breaking the bank. When used with digital and traditional marketing, social media provides a scalable, personal, and affordable way to attract visitors to your website or online store.
Valuable Market Research
Nielsen’s 2011 Q3 Social Media Report found that more than 80 percent of Americans use at least one social media network. Social platforms and networks are a veritable gold mine of information for businesses. Analyzing the demographics, search patterns and reactions to the content a business posts provides valuable data to business owners about what their customers like and don’t like. Use social media data to identify demand for new product or service lines. Before social media, this type of information was gathered through costly questionnaires, surveys and focus groups in order to build the elusive “buyer profile” of an ideal customer.
Social Media Encourages Your Customers to Engage
The ability to create ongoing interaction with current and prospective customers is one of the biggest benefits to using social media marketing. Instead of bombarding customers repeatedly with direct mail sales letters and aggressive one-way marketing material, position social media as an element of a relationship marketing strategy, focusing on customer engagement. Engaging a customer requires capturing and retaining their interest so that they are willing to take part in an online dialogue.
Social Media Can Boost Your Brand
If your business isn’t using social media, you could fall behind your peers when it comes to marketing products and services. Let the social media specialists at Phoenix Internet Marketing come up with a branding strategy to incorporate your company’s tagline and logo into a targeted social media campaign.
Social Media Provides Easy Referral Opportunities
The ability to refer a favorite product or service to family and friends by “sharing,” “repinning” and “retweeting” takes word-of-mouth referrals to a whole new level. Most business people realize the value of a satisfied customer recommending their businesses to family, friends and co-workers. Social media allows this kind of promotion in a faster and more effective way than ever before. With a simple mouse-click, your company’s excellent customer service can spread across the Internet. Another benefit is the ability to address customer service complaints quickly.
Social media marketing is a game-changing method of promoting businesses, but many entrepreneurs are too busy to get on board. That’s where we come in! Call us now and let us handle all your social media needs.